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August 27, 2001
FOR IMMEDIATE RELEASE:

LuckyPix Launches; asks Professional and Amateur Photographers to Submit Serendipitous Photos

Chicago, IL -- LuckyPix announces the launch of its stock photography company located at www.luckypix.com. LuckyPix is a growing collection of the most genuine images in stock photography, submitted by both professional and talented amateur photographers.

What makes LuckyPix different than other stock photography companies is both its dedication to serendipitous, realistic imagery, which allows professional photographers to get paid for some of their most personal work, and its inclusion of dedicated amateur photographers.

"As stock photo buyers call for more genuine imagery, stock photo companies are providing more stylized, art-directed pictures. Our photos are taken in real life, in natural light. And our inclusion of amateur photographers adds realism to the archive," says Bill Maday, Co-Founder and CEO of LuckyPix.

LuckyPix gives photographers an outlet for their more authentic images, which might be rejected by traditional stock photo houses. "Most stock photo companies want a specific type of photo and if it doesn't fit into a very narrow category it's going to be rejected. We're giving photographers the freedom to use their talents and capture decisive moments," says Sam Landers, Co-Founder and Director of Branding for LuckyPix, echoing Henri Cartier-Bresson's famous description of his own pictures.

Currently, the site is open to contributors, and LuckyPix hopes to increase its growing archive quickly and launch to stock photo buyers in late 2001 or early 2002. In addition to its growing archive of "moment" images, LuckyPix is also building its library of traditional stock photos in categories like business, travel and culture.

"If every talented image-maker in the country contributes their ten most serendipitous images, we'll have the most memorable, and we hope best selling, archive in the world," says Bill Maday.

LuckyPix is a stock photography company that licenses images to editorial, advertising and design companies. Professionals, serious amateurs and anyone with a great eye or perfect timing are invited to submit images at LuckyPix.com. LuckyPix was founded in April 2001 by Bill Maday, Tom Maday, Sam Landers.

For further information contact:

Kerry Leonard
773.235.2000
kleonard@luckypix.com

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